Arjun Vihan

01

Where it all began.

Arjun Vihan spent years working in fashion and personal styling in Hyderabad — understanding garments, silhouettes, and what makes a person feel confident. But something kept coming up that styling alone couldn’t solve: the question of colour. Every client had been given the same generic advice — and for most of them, it was simply wrong.

Seeing the gap.

As Korean colour analysis went viral globally, Arjun noticed something: Indian consumers were watching obsessively, asking where they could experience it. The answer was nowhere in Hyderabad. No one was offering a rigorous, science-based colour analysis adapted for South Asian skin tones.

A personal transformation.

Before building Rite Hue, Arjun went through the process himself — discovering his own colour season and experiencing first-hand what it meant to finally understand which colours were genuinely working for him.

The mission.

Rite Hue was founded on one principle: every person deserves to know their colours — precisely, scientifically, and in a way that has been genuinely adapted for their skin tone. Not a four-season generalisation. Not an AI photo upload. A real, in-person, draping-based analysis done properly.